Santalucía Universities
I Edition: 2021-2022
We promote entrepreneurship and innovation in university students
Hogar
New home insurance value proposition for customers between 30 and 50 years old.
Types of housing: New house, second home, rental housing, shared housing...
Deaths 2.0.
Reinventing death insurance 2.0 for clients/families between 35 and 50 years old.
Design of the entire life cycle of insurance: Lifetime services, new care formulas, new farewell formulas.
Seniors
New “on-demand” services and products for seniors and their families.
Breadth of service areas depending on the senior's life cycle: No Dependency/Pre-Dependency/Dependency.
Winning team
Present and Past Challenges
II Edition
In this second edition, the challenge was to solve the problems identified by the Santalucía Group.
III Edition
In this third edition, the projects to be developed by university students focused on several markets: first-time families and senior welfare.
