26 concepts of innovation, technology, entrepreneurship and methodologies that you should know
A few weeks ago we launched the challenge #AprenderTeImpulsa within LinkedIn to take advantage of confinement and collaborate together to promote learning about innovation, entrepreneurship, methodologies and technology. El dare consisted of publishing a short post explaining an interesting concept about the proposed topics and challenging friends, experts or startups to share a concept with others. After more than 120 people contributing their grain of sand to the initiative, we have compiled 26 key concepts that are undoubtedly the most interesting.
1. Design Thinking
El Design Thinking is the most effective method for achieving innovative ideas that conquer the market. It means Design Thinking, and it is very suitable, since it uses the skills and abilities of designers to create what the market demands.
2. Lean Canvas
Lean Canvas is a tool for startups that helps to visually design and innovate about the future business model. This is a method where the Lean Startup methodology is hybridized with the Business Model Canvas tool. Recommendation: Lean Canvas, a business model canvas for startups, post by Javier Megías.
3. Creativity
La resourcefulness is the ability to generate new associations between existing ideas or concepts in order to produce new and original solutions.
4. Ideation
La ideation is the third phase of the Design Thinking methodology. In this phase, the process of generating ideas begins based on previously established problems. The objective is to have many alternative solutions and not to go looking for the best solution, at least for now. All team members should be encouraged to participate in this session and present their opinion and point of view. No idea should be discarded and various creative methods such as brainstorming or mind mapping can be used, whatever strategy is most suitable for your team. Recommendation: Two-minute video that summarizes the ideation phase in a very easy and pleasant way: Creativity Workshop: Ideate.
5. Digital platform
Una digital platform is a technology-based business model. Its objective is to connect the interests of people and/or companies, facilitating interactions between them. As an example of a platform we find Facebook, Instagram, 21Buttons, Wallapop, Idealista, Colvin...
6. Open Innovation
La Open Innovation (in English Open Innovation) is a term coined by Professor Henry Chesbrough that proposes a new innovation strategy through which companies go beyond their limits and develop cooperation with external organizations or professionals (startups). This means combining their internal knowledge with external knowledge to carry out strategy and R&D projects, in a certain sense open innovation incorporates collective intelligence. With a good open innovation strategy, a company can cover almost any project, however complex and disruptive it may be. Innovate without complexes.
7. Liquidity
Liquidity It is the capacity of assets to be liquid, that is, to generate money or cash. We cannot forget that we generate liquidity when we collect salaries or collect from our clients and we drain liquidity when we pay the current expenses of our houses or pay our suppliers, or loans, depending on whether we are individuals or companies. Right now, safeguarding liquidity is very important. So let's reflect on how to safeguard liquidity at a time when our income, both corporate and private, may be reduced, and most importantly, how our actions do not drain the liquidity of others.
8. Reskilling
Reskilling refers to the retraining of professionals. It is a phenomenon that has emerged to respond to the digitalization that is taking place in companies. The professional must acquire digital skills to successfully face new functions in the company.
9. Network Effect
Network Effect refers to how the value of something to a consumer changes when the number of people who also use it changes. For example, having a smartphone becomes considerably more valuable as the number of customers connected to the telephone network increases. Simply put, it's a phenomenon where a good or service gains additional value as more consumers use it.
10. Feedback
Feedback It is the conversation that opens up the opportunity to see yourself in the eyes of others, to be able to be their mirror and align the intention and impact of our behaviors to continue growing and building together.
11. Self-leadership
El self-leadership is the ability to take charge of your life, set goals, make decisions and be consistent with results. It involves feeling that we know what we want, and having the determination and courage to go for it. Book: Your Future Is Today.
12. Insurtech
Una Insurtech is a digitally native company with a mission to solve insurance industry problems through technology and a refreshing framework. The mentality is always about challenging the Status Quo.
13. Sustainable Development Goals (SDGs)
Los Sustainable Development Goals (SDGs) are the framework established by the United Nations to transform the world and leave no one behind. An action plan for people, the planet and global prosperity that calls for action and commitment from all social and political actors.
14. Scalability
La scalability is one of the key factors in analyzing a business model. It is the ability of a company to grow a lot and generate greater profits without increasing costs. The larger the market, the more standard the product or service, and the more scalable the resources, the more scalable the business model will be. Startups are an example of scalable companies.
15. APIS
Las APIS have existed for a long time. However, in recent years it has been applied as a business-oriented concept, where technology serves as an accelerator to create new value propositions through collaborative and open models, for example, creating ecosystems between companies from various industries to create new products through their main asset, data. They are contracts between two parties that indicate how to interact, what information and processes are going to be executed, what results will be obtained and what conditions you must meet to access securely. They are gateways with instructions for use so you can get the most out of it. This new channel allows us to market products or provide services through third-party partners (other financial institutions, telcos, retailers or startups), who will help us create new products based on innovation with disruptive proposals to offer more complete and different experiences to our customers. All this through the latest technological trends.
16. Competitive Intelligence
La Competitive Intelligence (CI) consists of a systematic process aimed at monitoring, identifying, collecting and analyzing external information at an early stage that may affect the plans, decisions and operations of an organization. An efficient competitive intelligence strategy improves the competitiveness of companies through a greater understanding of competitors and the competitive environment. IC is based on converting information into data-based knowledge, a strategic asset that facilitates decision-making with lower risk, thus providing the ability to react quickly and quickly to continuous changes in the environment, as well as discovering new business opportunities.
17. Intrapreneur
Un Intrapreneur is an employee of a corporation capable of turning an idea into a profitable service or product through innovation without fear of assuming responsibility. Finding an entrepreneur profile is not easy, so you have to take a good look at a series of characteristics that define them:
- Self-improvement: they are always looking for ways to overcome themselves, to improve.
- They share their culture and values with the company, so they look out for the common good.
- They take the initiative: they continuously try to provide new ideas for processes, products or even improvements, always oriented to results.
- They are self-taught: they consider themselves students who can continue to learn and acquire knowledge.
- They see failure as an experience.
- They are persistent and constant: they are thoroughly involved until they achieve their objectives, and moving forward despite the problems that may arise.
18. Determination
La determination it's an attitude. Focus on a goal or project, never abandon it and seek life to make it a reality. It helps to search within yourself and to love yourself as you are. Life is an adventure to discover and the best determination is the determination to live it fully.
19. Phishing
El Phishing It is a technique that seeks to deceive a victim by impersonating someone they trust, to manipulate them into carrying out actions that they should not, such as paying for a kidnapping of information or stealing information. You have to be very careful with emails.
20. Data Analytics
Data Analytics It is the science that extracts, processes, visualizes and analyzes data to draw conclusions. A very simple concept to understand, but not so easy to achieve.
21. Blockchain
Blockchain, in its simplest definition according to OARO, is the technology that eliminates intermediaries in transactions or agreements. With the Internet, for example, we eliminated postal mail, which allowed us to communicate, place orders or bill customers and suppliers more efficiently. The way of doing business changed and new ones appeared. Did you imagine in 1990 being able to rent, open and close a shared car from your mobile phone? Can we imagine, today, buying houses without a notary, exchanging money without a bank or executing contracts automatically? All of these are possibilities offered by this technology. Blockchain adds a layer to the Internet, allowing value to be exchanged and agreements to be executed in trusted environments. Why Trust? Because the information is encrypted and distributed among many anonymous servers (nodes) that approve transactions by consensus. Imagine a parcheesi board where players can see the movements. If the +1 half agrees that the move complies with the rules, the chip would move automatically. Otherwise, fraud would be prevented. Transparency, traceability and efficiency would define blockchain.
22. Telemedicine
La telemedicine, according to the WHO, is the provision of health services (in which distance is a determining factor) by health professionals through the use of information and communication technologies (ICTs) for the exchange of valid information for diagnosis, treatment, disease prevention, research and evaluation and for the continuous training of health professionals, all with the ultimate objective of improving the health of the population and communities. Following the WHO definition, we can define telemedicine as the provision of services by medical personnel, using technology to improve the health of the population. In Ever Health, one of the startups accelerated in the 3rd Edition of Santalucía Impulsa, see it as an opportunity to connect doctors with patients through technology to offer medical services when the patient needs them, even covering more specialties such as psychology or nutrition. Telemedicine is health, convenience, technology and people. A cross-cutting value for all individuals and corporations.
23. Futures Design
The methodology of Future design It is a mix of strategy and design and these are techniques used in governments, military environments, academics and, of course, companies such as Facebook, Shell, DHL, etc. Jim Dator's three laws of the future are:
- The future cannot be predicted because it doesn't exist.
- Any useful idea about the future should seem ridiculous at first.
- We shape our tools and by extension they shape us.
We must:
- Imagine a variety of alternative futures.
- Select one or more preferred futures (see Joseph Voros icon).
- Design an action plan to achieve this.
How?
- We look for signals to find instances of change;
- We identify trends by analyzing patterns of change and classify them according to their probability and importance;
- We imagine scenarios setting a time horizon. An interesting exercise is to confront in a matrix two tendencies with the opposite polarities of each;
- We make prototypes of future artifacts;
24. Smart Housing
El Smart Housing, as defined by the startup Libeen, is to stop throwing your rent money away every month and start using it to buy your own house with just 5% down payment. That is, the solution that meets the current need of all Millennials.
25. Content Marketing
El Content Marketing or Content Marketing consists of creating and sharing useful content in order to create a relationship with your target audience. The contents can be videos or images on social networks, among others. It's a trend in Digital Marketing to highlight brand visibility online.
26. Culture of innovation
The culture of innovation is the change in mentality and behavior necessary in resources, processes, skills, values and climate within an organization so that its members have a mindset open to change and permanent transformation. Last but not least, we want to give thank you to all the people who have participated by contributing a concept. For the rest, we hope you find them useful. And you know... Stay home!
