3 Startups that were able to detect and take advantage of opportunities

Sometimes we see companies that seem to have come out of nowhere, but that have been able to detect a market opportunity and end up turning in millions. I'm sure you have a few startups of this type coming to mind. Isn't that true? Today we tell you the story of 3 great success stories.

1. Wallapop

The truth is that the opportunity in this case was right in front of our eyes, how many things do we have around the house that we no longer use? Or do we need to buy something but are not willing to pay its original price? No wonder this application succeeded 5 million downloads When I only had 18 months to live.

But spotting a market need isn't enough for a business to thrive, and its founders were well aware of this. For this reason, other factors influenced Wallapop's success, such as know how to combine that need with the latest technological trends to make it very easy for the user.

In addition, they positioned themselves as rapidly leading the market, you could even say that aggressively, and with the same speed, they moved to obtain funding from important investors.

Finally, we must not forget that if anything made Wallapop's success possible, it was publicity, well-directed communication, which strategically combined online and offline marketing.

Without a doubt, one of the most successful pioneering startups in our country.

2. Mr. Wonderful

Who hasn't encountered their positive images while browsing the Internet? A passion for design and things done well that's what brought this company to the top. Without a doubt, a novel and differentiating product, for an audience willing to open their minds to the new is what Mr. Wonderful is the reference brand when it comes to “good vibes”, marking the way for the many that came after them.

The need that this company knew how to cover? Neither more nor less than the fact that we all need positive energy in our daily lives. Without a doubt, having been able to enter large stores such as Fnac and El Corte Inglés was a strong push for this very positive brand, but its strategy to achieve Multiply your sales by 7 in 3 years went further. He began his journey in the online world, and without a doubt social networks were fundamental to this giant of positive energy, as was his international expansion.

Something as simple as transmitting good vibes has been responsible for this company being able to collect some of its phrases and say that “if you can dream it, you can do it”.

3. Jobandtalent

Although we can currently think of it as one of many platforms for looking for employment, Jobantalent was a real Revolution for attracting talent in companies. What made this startup succeed compared to the many that are known in the market? The company was able to identify a need and solve a problem, putting contractors and job candidates in contact, but there is much more behind it.

The startup itself defined some of its success factors, among which it mentioned the importance of having a First-class team and pivot until you find what users really want. But other factors cannot be ignored either, such as funding, essential for business development, and their global vision since they took their first steps. Pure business innovation.

What do you think was the main success factor in each startup? Do you think it's the same in all cases?