Insurers and innovation: AXA, Sanitas, MAPFRE and Santalucía
La innovation is a fundamental lever for the growth and improvement of companies in the insurance sector. Las Insurtech startups have become the instrument of innovation and strategic partner for scanning of traditional insurers. Spanish insurance is innovative, and proof of this are the initiatives of insurers existing in the country's innovation and technology ecosystem. Today we bring four examples of companies in the sector that have developed acceleration programs to promote innovation and collaboration with entrepreneurs and startups: AXA Opensurance, Disruptive Sanitas, Mapfre Insur_space and Santalucía IMPULSA.
AXA OPENSURANCEAXA Opensurance is AXA's startup development program to build the future of insurance. It is a platform that allows innovation by collaborating openly with the entrepreneurial ecosystem in general and startups in particular. They understand open innovation as the permanent search for connections between talent. They support the development of startups in different ways: with special insurance programs for startups, study of new business models, advice, co-creation, organization of 'Insurtechtalks' and the AXA OpenAssurance Space. They are open to innovative proposals, especially those that promote sales and also to those who seek to develop innovative distribution agreements. In addition, they have some specific challenges, such as currently finding solutions that help in the monitoring and/or treatment of chronic patients.
DISRUPTIVE SANITARYThe program Disruptive of Sanitas aims to empower the talent of entrepreneurs and innovative startups that want to transform the world of health. The company is looking for innovative projects that can provide value to its users in any of the following six areas: prevention, Liquid Hospital, artificial intelligence, blockchain, data & analytics and robotics. They offer an incubation period of three months to six selected startups, who receive 25,000 euros for the project, workspace and acceleration of the project. They then choose a winner to explore investment and business opportunities for six months.
MAPFRE INSUR_SPACE Insur_space is an open innovation platform that seeks to promote collaboration between MAPFRE and the entrepreneurial ecosystem and innovation institutions. They have two innovation programs aimed at startups at different stages of development: one for acceleration, in which they carry out advice and tutoring, and the other for adoption to develop a pilot. The program is aimed at any startup or company willing to carry out a real pilot with commercial products or services, in collaboration with MAPFRE's business units. They are looking for Creators (early-stage startups or entrepreneurs with a prototype or a minimum viable product), Builders (startups with a validated minimum viable product or a market-ready solution) and Boosters (mature startups that have a commercial product).
SANTALUCÍA DRIVESSantalucía IMPULSA is a corporate acceleration program for innovative projects specialized in insurtech, promoted by Grupo Santalucía, for entrepreneurs and startups under 5 years old. The program offers a unique acceleration process and the opportunity to proactively seek collaborations and alliances with Santalucía. The acceleration methodology comprises four blocks of action: individual mentoring, specific training, direct collaboration and investment opportunities. They are looking for initiatives, products and services that provide new approaches, new business models and differentiating value in the market, especially in the following areas: life, seniors, emerging technologies, home, deaths and digitalization. Projects are selected with a minimum viable product, with an innovative approach and with a vocation for growth, scalability and international vision. Business ideas that offer solutions and advantages to a problem for future customers.
