Keys to Building Your Personal Brand

We live in times of great competition in the labor market, and either to get a job, but above all to start our own business we must make a difference with the rest of our competitors. Managing our personal profile as if it were a brand is essential to make a difference. However, this concept is new, and most likely, we don't know where to start developing our personal brand. Here are some keys that we can follow to build it properly:

Ask ourselves

Before starting to develop our personal brand, we must ask ourselves a series of questions to discover our own values, such as: Who am I? What do I offer? How do I differentiate myself? In this way, we will establish the foundations of our personal brand. A good way to start defining ourselves is to list our strengths and weaknesses. In addition, we should ask ourselves questions about the market: What is it demanding?

Objectives

Once we are clear about who we are and what we can offer in relation to market demands, we can define the name that our personal brand will have, the message and values to be transmitted, its tone and image, and what objectives we pursue. These objectives must be clear, attainable and measurable.

Search for contacts

We won't gain anything by being brilliant professionals if no one has heard of us. Networking will be our best ally to make ourselves known, but not the only one, we must also bet on organizing events, attending fairs, seminars... Anything that helps us to be well connected.

A question of attitude

Perseverance is an indispensable requirement if we are going to start a business. In addition, we must be aware that our personal brand will not always be successful and therefore we must also learn to manage failure.

Specialization in a specific area

As professionals in a certain subject, we must share our knowledge about the sector, offering quality content with appropriate, clear and concise language.

Where?

On what channels will we distribute this content? To consolidate our personal brand, we must be actively present on all channels. However, we will have to adapt our message to each medium, since each platform has its own tone, style and target audience. We must be very careful with everything we communicate, as there is a possibility that it will backfire on us.

Leave a mark

We will obtain an important advantage if we are recognized as associated with our brand, becoming an icon of our brand, as is the case of Steve Jobs.

Basic Principles

There are a number of basic principles for creating a strong personal brand. These values are coherence, authenticity, naturalness and transparency. Our credibility and reputation will depend on them.

Storytelling

We cannot leave anything to improvisation, we have to follow a strategy, so it is advisable to go to professionals who can help us discover our personal history, develop it and communicate it. It is a fundamental tool to attract attention to our project, especially in the initial phase of the project.

Patience

We won't be able to build our personal brand overnight, as it's a long-term investment. We must, therefore, be patient and prudent.

Personal branding over professional branding

The personal brand, unlike the professional one, does not disappear if the company closes, it stays with the person, so it is even more important to take care of them, than it is to take care of a professional brand. Have these keys been useful to you in building your personal brand?