Keys to networking professionally

Getting the most out of business events is essential for entrepreneurs. At these types of events, we not only meet potential clients and establish alliances with other companies, we may also find investors. Although these are usually relaxed situations, with food and cocktails, sometimes we need to connect with the rest of the attendees and establish meaningful connections. But don't think that you're not good for this, anyone can do NetworkingHere are some tips so you can get the most out of it the next time you attend a business event.

Set a professional goal

Are you looking for new customers? Do you need new suppliers? Are you looking to get investment? Are you thinking of adding talent to your business? Do you want to collaborate with other companies? Networking has multiple benefits, but it's important to be clear about what you want to achieve by attending that event.

Find the right people

This type of event is attended by a multitude of people of different profiles, and although it is always good to establish relationships, it is best to focus on those who can really provide us with something for achieve our goal. Sometimes the list of attendees is published beforehand, review it and locate those people who can add value to you.

Be prepared

Don't forget to bring your business cards and check that all the information on them is correct and up to date. If you also have other support elements that may arouse the interest of the attendees, do not hesitate to bring them.

Offer first

When we do networking the first thing we should think about what benefit gets the other person by relating to us, and “selling it” to them. You can rehese a short presentation of between 20 and 30 seconds to capture interest.

A question of attitude

Being positive in business is essential, and events are no exception, because you must create a good impression. Remember to seek and maintain eye contact with the other person. In addition, you should leave shyness at home.

Keep in touch

It will be of little use to establish many relationships during the Networking if we go out once we forget who we have met. It's important to keep in touch, sending at least one personalized email and trying to arrange a subsequent meeting. Have these tips been helpful to you? We hope that you will put them into practice and they will help you achieve success.