Keys to making a good elevator pitch

The entrepreneurial world is very competitive, we must be prepared for what comes, but above all we must be able to sell our ideas to the world. Public speaking is always complicated, and as if that were not enough, we must win over our audience in 3 minutes. But without a doubt, the elevator pitch is an essential tool, since in many cases it will depend on us getting an investment in our business. Surviving this experience is possible if you follow some simple guidelines. Here are some very useful keys to be able to shout to the world: My business is the best!

Practice, practice and practice again

Although in many cases we think it's unnecessary, it's actually very important that we reheed it. It's your project and you know it perfectly well, but it's very likely that whoever you have in front of you has never heard of it, and therefore what is obvious to you to the other person may not be. Remember to calculate the time you have.

Don't wait to be asked

Answer the basic questions, and those that you usually ask yourself frequently during the pitch. This way you will be anticipating the doubts of your audience, managing to convey your idea with total clarity. In addition, there are some questions that under no circumstances can you leave in doubt, such as: who you are, what is your experience, what do you do for a living, what you need to achieve success, what is the market and its possible opportunities, and what sets you apart from the competition.

Numbers

Don't give too much detail about the numbers. A few subtle brushstrokes on volumes will capture the interest of our audience, without the need to turn the meeting into a tedious work meeting. It's essential to explain our business model, why it's going to be a success and how we're going to make a profit.

What is good if brief, twice as good

The purpose of an elevator pitch is not to reveal all the details surrounding our business idea, but to awaken the interest of the listener, so that they can't deny us having another meeting later.

Slow

Harassing investors trying to get the second meeting we've worked so hard for can be tempting, but certainly not advisable. If we have really done a good job and our project has come through his eyes, he will be the one looking for us. Otherwise, we should review our elevator pitch, or look for a type of investor that best fits our business model.

Coherence

Don't mask the reality of your numbers, much less exaggerate them. There's nothing worse for an investor than a person you've just met looking like an exaggeration. Take care of the details: If our potential investors are able to question the information presented, we will lose a lot of points, since it will seem that we have not done enough work on our project.

Pasión

When we do things with passion, it shows, and specifically when an entrepreneur presents his project with passion, in a few minutes it becomes clear that this company is his life and that the chances of success are numerous. Smile, relax and enjoy the experience.

The surprise factor

Our potential investors will be used to seeing all kinds of projects all the time, so we must contribute something surprising right from the start, or we won't be able to capture their attention.

Problem and solution

Our project must provide the solution for a specific problem, and we must state both clearly.

The closure

Let's avoid ending with phrases such as “and so far the explanation”, because even if we have finished our pitch, we continue to communicate, so it's important to end with some ingenious phrase that will make our future investor have a good taste in their mouths. Remember to put these tips into practice if you want to impress your audience with your elevator pitch. Do you use any other techniques when presenting your project?