How to define a company's mission, vision and values

If you have a company, are an entrepreneur or are going to be one, there are three points that you should keep in mind when defining your business: mission, vision and corporate values. Today we'll tell you why these concepts are important and how to correctly identify them. philosophy of a brand or company can be summarized in these concepts: mission, vision and values. They are your cover letter, an essential part of defining your corporate identity and serve as a guide when making decisions. It is important that they are coherent and related to each other, as part of a common strategy and focused on the same objective, so they must be formulated together. They often tend to get confused, but you have to be very clear about what each one of them consists of.

Misión

• La mission is The reason for being of a company or activity in the market. It allows us to guide the actions of the entire organization through coherence and unity in decision-making. The mission can be as brief as two words or a simple image and answer questions such as what do we do for a living? What sets us apart from our competitors? What is our value proposition? And what about our target audience? It also allows us to motivate and involve the entire team, from managers to employees, making them aware at all times of the achievements and changes affecting the company, and to establish the foundations of a business culture that will help us to grow and differentiate ourselves.

Vision

• The vision, on the other hand, defines the goals we want to achieve, the future aspirations and the future of the company. In other words, it is subject to the current context and situation and is based on the short, medium and long term objectives that we have set ourselves, both strategically and operationally, to ensure that the company evolves and is prepared for new challenges and challenges. These goals must be realistic, concrete and serve as a motivation for the business project.

Values

• Los values They refer to the culture and personality of the brand, the way in which we want to position ourselves and behave with our customers. Companies are an active part of the contexts in which they develop, therefore, they must create corporate values suitable to contribute to its proper functioning. Some values that define an organization are commitment and trust, appropriate and honest treatment with customers, being permeable and open to change and continuous transformation, excellence in products and services or innovation, among many others.

In addition, these concepts play a very important role within an organization, since they are strongly linked to the well-being and productivity of its employees, helping to promote a positive work environment and an increase in the level of commitment of the people who make up the team.

Companies that have well-defined the mission, vision and corporate values offer better business results, since these indicators mark the way for them to carry out the strategic plan, achieve objectives and better face setbacks that may arise. Therefore, every business project must clearly define these three points, in order to better position itself in the market and become a clear competitive advantage. An inspiring example may be the case of Google.

• Mission: Organize the world's information and make it universally accessible and useful.
• Vision: Provide access to the world's information in a single click.
• Values: Learning, Success, and Inclusion

In short,

A company's mission, vision, and values are defined to give employees a sense of purpose and direction. They are also used as a guide for the future of the company.

These three aspects play an important role in defining what the company represents and how it should act.

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