How to validate your MVP
In this post, we'll talk about how you can validate a Minimum Viable Product (MVP) without having built anything, or having written a single line of code, in order to know if customers would pay for that product or service you offer. And if not, make every possible hypothesis to pivot or approach the product in a way that can fit the market.
To do this, let's look at several examples of tactics and tools to know if your minimum viable product is desired and already has or could be in demand.
- Create a product video.
Once you have the functionalities, benefits and value proposition of your product, you can show these features in a video, for example in motion graphics format.
With this video you can receive feedback from customers. There are many online applications that can help you create your MVP video: Vi describe , Go! Animate, PowToon, all of them have a free version that can help you.
A very good example is the video created by Dropbox to present its MVP:
2. Create a product landing page.
A Landing page is a web page only for a product or service, whose sole purpose is to achieve some kind of action on the part of users. This action or rather conversion is different depending on the type of business.
For example:
- A company that wants to sell titanium iPad cases, it would be logical to develop a landing page that accepts pre-orders, before starting mass production.
- An app about travel plans with children could display a contact form to find out which people are interested before launching the application to the market.
Just like designing a video, there are very good and simple tools for creating Landings pages, such as Instapage, Unbounce, Optimizely It is advisable to create a small Adwords or Facebook Ads campaign to redirect qualified traffic to the Landing.
3. Customer interview.
The method of interviewing clients is very defined in Lean Startup methodologies. In this case, we focus on the solution interview, to show a prototype to the customer. Whether it's a presentation or a prototype that works manually.
In these types of interviews we want to see the customer's face and ultimately see if their eyes light up at our minimum viable product. It would also be nice if you were willing to pay for it now.
In short, an MVP can be validated in many ways and even combined, but what it's really about is seeing the money as soon as possible.
Do you know more ways to validate an MVP?
