Tips for publishing the perfect press release: by José María Torrego

In this article we are going to try to highlight those peculiarities of press releases, those aspects about this type of information, which are often not considered correctly. A problem if your goal is to have your press release published in different media.

The press release seeks Transmit company news to the media and it has a number of aspects that must be fulfilled at the table in order to have a good impact. Below is a list of tips to consider when sending a press release. These recommendations are the first step for entrepreneurs to achieve the impact they want in their communications.

Decide which format is best

Before sending a press release, Think about whether the note is really necessary. Why a press release? , and an interview? , why not an informative breakfast? Once you've answered these questions and decided that a press release is the best format for communicating with your audience, you'll need to consider other factors.

Define who you are

Now it's time to define yourself in order to communicate in the most effective way possible. It's important to communicate Why did you create the company, what problem do you intend to solve or what need are you going to cover as well as what new they bring. In addition, before “jumping into the pool”, it is advisable to carry out a prior analysis of the corporate identity and objectives of the company (who I am and who I want to be), and of the informative map of the sector.

Seek advice from professionals

One of the tips most repeated by agencies is that entrepreneurs should count on the Advice from professionals of communication. In most situations, entrepreneurs tend to start making a press release, which is usually a text that is too commercial, which they then send to journalists with the conviction that it will be published. The best recommendation you can make is to let yourself be advised by communication professionals who know your industry and who will help you identify what news is of interest to the reader of a media outlet.

Think about the environment

When sending a press release, it is essential that the emissary put himself in the place of a journalist. That's why you have to think what is interesting for your medium and your readers. A good communication strategy must take into account the appropriate media and channels to reach the audiences in each case.

Differentiate yourself

It is essential to avoid an overly corporate approach. In this regard, the best way to do is Look for what makes them unique and special; it is necessary to provide news data and to communicate in an attractive way.

Analyze all factors

There is no secret formula for success with a press release. There are some rules that you always have to keep in mind: you have to be relevant, with a correct approach to the subject, we cannot give in to self-hype. In addition, it is necessary Write clearly and with the basic structure of a journalistic format, include data and statements that enrich the topic; look for a striking title and highlight some more information in the captions.

Build a story

Well, it's true that journalists' mailboxes are full of press releases that they often don't even open or read, so we have to build stories and Know how to choose the right media and journalist who may be interested in, in addition to Work hard on the title of the email to attract the journalist's attention.

Get to the point

When it comes to transmitting any information, it is convenient to know: summarize the content of the message. The more 'mascada' you send the note, the easier it will be for them to publish it. If you are able to summarize in one sentence the benefit or value that your project provides, you have already gained a lot.

ABOUT THE AUTHOR

José María Torrego He has a degree in Journalism from the Francisco de Vitoria University and a Master in Marketing and Business Management from the ESIC Business School. He began his professional career collaborating with the national newspapers La Razón and AS. After his time in the family business, he founded the newspaper The Referent in March 2009, which currently runs and has pivoted towards the leading Spanish newspaper on entrepreneurs and startups.