25/10/2017

The Millennial Entrepreneurship

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By now everything has been said about the generation born between 1980 and 1995. What if they are the better-prepared generation, what if They can't live without technology, who have to look at them and want them to find a job... But you'll probably be surprised by their entrepreneurial spirit. Los “millennipreneurs” are developing 7.7 companies compared to the 3.5 that the “baby boomer” generation has launched, 50 years of age or older. In addition, they create a 43% more turnover. How is that possible? We reveal the secret! One of the characteristics of those who make up this generation is their positive outlook on life, which has led them to have some high job expectations. Los Millennials They consider that they have right to dedicate themselves to the profession they love and they'd rather not work than have to do something they don't like. If earning a lot of money means not having a life, they prefer to earn less. In addition, the best-prepared generation has a very different vision of the company than their parents. His aspiration is not to join an organization and work in it for his entire life, unless it is his own. The costumes make them phobic, they prefer to be able to go to work in jeans and not have fixed schedules. Nor is their image of the office the same, because for them the workplace should be social and fun. They also have other priorities, the 79% of entrepreneurs of this generation put their family life before work.It goes without saying that they don't like the figure of “boss”, because they prefer to have a mentor from whom to receive feedback, to help them become productive and participate in projects that motivate them, seeking the personal growth in addition to the professional. All these qualities have led millennials to become “millennipreneurs” already generating the 70% of employment within Spain. Eight out of ten young Spanish women of this generation are in favor of entrepreneurship, four out of ten believe they are able to carry out their own business, and no less than 75% of millennial women entrepreneurs are confident that the profits of their businesses will increase significantly within a year. Although not everything is rosy, the fear of failure It is the main obstacle to entrepreneurship in this generation. But when we talk about the millennial entrepreneur we are not referring to a single personality, we can segment the Millennipreneurs in 5 types:

  • Planners with principles

Methodical people who follow a complete plan when it comes to doing their work. But their ambition does not prevent them from enjoying the experience and they are betting heavily on people.

  • Geeks

Living without technology is unthinkable for them, relying more on it than on human capital. There is no gadget that can resist them. Besides, standing idly by is not their thing and they love to share their ideas with the world.

  • Adventurers

They love to explore the unknown and are guided by their instinct, making work their top priority. Their main objective is to earn money, so they work hard and for long hours in order to enrich themselves and retire young. They trust their employees and give them freedom to carry out their work.

  • With our feet on the ground

They combine instinct and methodology. Although their goal is to grow their business, they are not willing to stop working for themselves. They put people before technology and always choose to do business in the real world, rather than in the virtual one.

  • Adrenaline junkies

They are always looking for new challenges and are lovers of risks and challenges. For them, boredom is not an option, they flee from routine and are attracted to the unknown. They understand the success of their business as personal success and they take care of their employees to ensure that they feel comfortable and grow. Without a doubt, these millennial profiles are shaping the world of entrepreneurship. So much so that the Forbes magazine made a selection of “30 under 30” including some noteworthy cases:

  • Bio: A startup by Pablo Vidarte, Alexandre Díaz and Javier Rodríguez, with which they have managed to enable us recharge our mobile phones through the natural process of photosynthesis.
  • Petros Psyllos, at only 22 years old, has triumphed with his wearable MATIA, a device for blind people that saves them carrying 7 kilos of devices daily, describing the environment with words and music.
  • Glovo: created by Óscar Pierre. It consists of a app for selling JustEat-style products online but with an offer beyond prepared food.

What do you think of this new generation of entrepreneurs? Will they succeed in the world of entrepreneurship? Or will they end up looking for stable jobs in traditional companies?