The giant Apple: all about its strategy to succeed
Apple has been considered a benchmark in innovation for many years. Steve Jobs left a great legacy through his leadership and innovation lessons. Nowadays, he is an example in all business schools, and his name continues to be heard in large, small and medium-sized companies around the world. But what did Apple do to become one of the great giants of technology? Today we tell you the details ofThe strategy of the giant Apple which led it to become a benchmark for technology companies, and that every entrepreneur should know. Do you want to know how he did it?
- The customer at the center of the strategy
For Apple, the customer is not just “the customer”, is the king, and to satisfy him it is necessary to be willing to do and modify everything necessary. Not only is there a department that thinks about him, the entire company is committed to working for the customer. They don't try to sell the consumer something they don't need, they find out what the public wants and give it to them. A company that provides solutions.
- Publicity
Yes, innovation is essential for companies, and it is increasingly an essential practice, but what's the use of having the latest in the market if your customers don't know it? Apple was the first company to introduce commercials in the Super Bowl. This strategy caused its stock to run out in less than a month, demonstrating that the innovation of the giant Apple is not only reflected in its products.
- It doesn't sell products, it sells dreams
Apple doesn't sell smartphones, tablets, or music players. The giant's strategy consists of Selling a concept, which was born by the hand of Steve Jobs to make our dreams come true with the brand's famous slogan “Think different”.
- It does not enter into wars
How many times have you been left with your mouth open when you found out the price of the new iPhone model? However, the company has never tried to compete on price, defends its value proposition tooth and nail, and conveys to the customer that if they want to obtain that value, they must pay the price.
- Imagen
Apple has been able to create a defined and recognized image around the world. Not only because of corporate elements such as their logo, their products are easily recognized for their differentiating design.
- Do what you love
Steve Jobs I was clear about it: people with passion can change the world for the better. This is the philosophy of Apple, a company in which passion is everything. So much so, that on one occasion Steve Jobs recommended that a group of entrepreneurs look for a job as waiter's assistants until they discovered what they were really passionate about.
- Learn from the competition
Many companies focus too much on themselves and completely forget about their competition. Many focus only on what they are doing wrong to improve it and completely forget about their good practices. However, be humble enough to recognize that the competition does a good job and learn from it saves time and money, and is a good practice that any company and entrepreneur should take an example from.
Without a doubt the giant Apple has been able to set a differentiating strategy from the beginning, whose techniques did not fill business books in the past, but which have now become reference practices for all of us.