Emotion, creativity and innovation in the final of the 6th edition of Santalucía Impulsa Empleados
On May 23, at LAB Santalucía Impulsa, the End of the 6th edition of Santalucía Impulsa Empleados, the company's entrepreneurship program.| You may be interested in: This is what happened in the first face-to-face session of the 6th edition of Santalucía Impulsa EmpleadosThroughout the day, the winners were announced, who presented their innovative projects to a jury and an enthusiastic audience. We tell you everything that happened!
Welcome to the final of the 6th edition of Santalucía Impulsa Empleados
Before starting the event, and in order to capture the attention of all the attendees, a surprise video prepared by the Corporate Innovation Area was screened. It argued the reasons why it is necessary training and counting on entrepreneurial agents of transformation, the purpose for which Santalucía Impulsa Empleados emergedA. Then, before giving way to the project presentations, Ángel Uzquiza, Corporate Director of Innovation, and Rubén Muñoz, General Director of Operations, Technology, Digital Transformation and Innovation at Grupo Santalucía, highlighted the effort and high level of the program's participants, as well as the quality of their proposals.
In addition, Ángel Uzquiza mentioned some of the most outstanding Success stories of the Santalucía Impulsa Empleados program:
- 6 editions
- 168 entrepeneurs
- 30 projects worked on
- 15 projects that went into acceleration
- 7 projects in the implementation phase
And the best part is that, every year, this data continues to grow.
Exhibition of the intra-entrepreneurial projects
Each of the three teams, Business, Contracting and Home, had 10 minutes of presentation and 5 minutes of questions to defend his project before a jury composed of the Management Committee of the Santalucía Group and the Council.
CONTRACTA 360º Project
The first project to exhibit Fue Contrata 360º - Reinventing the hiring model based on digitalization. How could the hiring process be improved through digitalization? Design of solutions to existing needs. Its objective was redesign of the hiring process, creating a unique, digital process focused on the current and future customer, through new technologies. The team was mentored by Javier López, Innovation Project Manager, Lucía Cuadrado, Director of Contracting and Portfolio in Santalucía, Ana Isabel Cervigon, Contracting Manager in Santalucía and Isabel García-Castaño, Document Management Project Manager.
DOCTOR HOUSE Project
Then it was the turn of the second project, which was Doctor House - Improving the customer experience in water damage management. How could the customer experience in ensuring water damage be improved? Design a value proposition to improve the NPS for Water Damage claims.Its proposal was based on improving the experience of Santalucía's customers in the guarantee of water damage. This team was mainly mentored by Paula González, Innovation Manager at Iris Global, Edmundo Queipo Gonzalez, Case Management Manager at Iris Global and Miguel Ángel Alba Aranda, Responsible for Performance Supervision in Santalucía.
RED SANTALUCÍA Project
The third and last project that was exhibited in this final of Santalucía Impulsa Empleados was Santalucía Network - Growth in new customers through different channels. How could new customers be attracted through face-to-face, telephone and digital sales? Based on the customer journey of the Santalucía customer, reinvent sales through any point of contact: recruitment - management - loss - retention - loyalty. The presentation offered a new proposal for attracting new customers through face-to-face, telephone and digital sales.The team that carried out this project was mentored by Natalia Gallego, Innovation Technician from Santalucía and Cristina de Miguel, Northern Territorial Director in Santalucía.
The jury's deliberation in the final of Santalucía Impulsa Empleados
After a few long minutes of debate and arduous deliberation, the jury finally chose the three projects as winners of this exciting 6th edition of the Santalucía Impulsa Empleados program.The atmosphere was full of enthusiasm as the names of the deserving winners were announced. And it's not surprising, because, as a result of this result, all three teams move on to the next acceleration phase. In addition, all of them will be exhibiting at the final event of Santalucía Impulsa, which will take place in October, together with the programs of Startups and Universities.
The closing of the 6th edition of Santalucía Impulsa Empleados
After receiving the awards that recognized the work and dedication of the teams during these months, Jorge Millan-Astray, Project Manager in Corporate Innovation of Santalucía and one of the most responsible for this initiative, gave an emotional speech. Without him, this program would not have gone ahead, so his words resonated with all the participants and attendees. The event ended with congratulations to the entrepreneur from the General Director of Santalucía, Andrés Romero, responsible for closing the meeting. Again, Andrés highlighted the enormous value and potential of Santalucía Impulsa, and stressed that initiatives such as these provide value for all areas of the company. Now, we can say that, without a doubt, after numerous hours of training, mentoring and working sessions with various areas, the entrepreneurs have set the bar very high, but we are preparing for the next edition.
