5th Edition Santalucía Impulsa Startups Event

Yesterday, November 18, the webinar was held 'All the trips of our life', organized by Santalucía Impulsa in collaboration with Innsomnia On the occasion of Launch of the 5th Edition of the Santalucia Impulsa Startups Program, the corporate acceleration program for innovative projects.Ángel Uzquiza, Corporate Director of Innovation at Grupo Santalucía, began the event by welcoming participants and attendees and giving a brief introduction to the Committed to entrepreneurship of the company with the launch of this 5th edition and the successes achieved in previous calls.

Once this had been explained, he briefly elaborated on the reason for the meeting: the Search for startups for InsurChallenges proposed:

• Traveltech: projects are being sought to improve the coverage and attention to the new traveler profile emerged after the pandemic and thus build a new paradigm of travel experience that is attractive to potential customers.
• Deaths 2.0: we are looking for products, services, processes or strategic alliances that respond to New needs of society in its model of relationship with death both in life and after death.

Later, Ángel introduced the webinar participants: co-founders, CEOs, and CEOs of disruptive startups in the areas of travel and deaths. All of them professionals who have been able to see the client's new needs and adapt to them by modifying the offer of their products or services and innovating in what required improvements.

Traveltech InsurChallenge

An excellent way to inspire those who have an idea in mind but need a push to take the plunge is to learn about the projects that others have launched and that have become references in the sector. That's why Andrea attended the webinar Cayon, Co-founder of Passporter, and Javier Moliner, CEO and Co-founder of Howlanders.Passporter is an application that helps travelers to create the entire travel itinerary on a single platform, without the need to consult different websites, and in a quick and simple way. In addition, it allows the user to add places, add reservations and notes to centralize all the information they need and share their experiences, trips and itineraries in a practical way, helping other travelers to be inspired to organize their trip and discover new places.Howlanders It is the website that allows travelers to forget about established itineraries organized in standard vacation packages, offering them the possibility of plan your next adventure In any part of the world, he being the one decide the path you are going to follow throughout the trip. What they do is put an end to the difficulties that come with the user. organize trips to another part of the world by yourself as a result of distance, the Internet saturated with disinformation and the language barrier. And after the pandemic it is clear that the needs of customers and of society as a whole have changed, and Andrea and Javier have been able to appreciate this change in the way they organize trips, which has made them feel in the obligation to adapt to them. Andrea Mayo confirmed that at Passporter they have “a duty to help travelers make their trip easier, from a centralized location”, because bookings at agencies that do not offer dynamism “are a thing of the past.” Both Andrea and Javier stated that “the new post-COVID traveler Investigate and contrast more, that this phase has lengthened and the behavior of action has changed” in the sense that the customer tends to make reservations more in advance. They also commented that, since their startups, they have observed a Change of trend for 2022, and the fact is that travelers are going to choose more microtrips, that is why they set themselves the challenge of helping each type of traveler in a personalized way in order to reach a larger number of customers.

InsurChallenge Deaths 2.0

To discuss the death InsurChallenge, a panel of experts was organized consisting of Juan Rodríguez, CEO of Albia, María Teresa Maroto, CEO of Iris Global, Judith Giner, CEO and co-founder of My Digital Legacy and Raúl Moreno, CEO of Vivo Recuerdo.Albia Funeral Services is the reference group at the national level dedicated to organization, management and provision of funeral services, with personalized and comprehensive guidance so that the user only has to worry about saying goodbye to their loved ones. It is characterized by innovation, quality care and a commitment to growth and the future.Iris Global is a brand specializing in comprehensive support solutions for companies, mediators and end users that continuously improve the value proposition and their services through innovation and differential management based on customer knowledge in order to maximize value. Your service offering includes insurance and travel assistance services.My Digital Legacy It's a InsurTech and RegTech company which, thanks to a technological and innovative infrastructure, responds to the new social needs associated with the Internet and interaction with this sector. It is a tool for managing digital assets through control mechanisms that give the user full authority, protection and control over your identity and assets on the network.In I Live Remember they know that losing a loved one is painful and coping with it is not easy, so from their company they help family and friends to have the opportunity to say goodbye through memories, either in images or in audio, to recall memories shared with that person in a special and less painful way. All these memories are uploaded to the platform and then are projected on a screen at the wake helping attendees to overcome that moment and creating a unique memory. At this round table, many ideas were put on the table about Change in trend in death after Covid. In Ángel's words, “the pandemic has brought us much closer to death and It has forced us to see it from another perspective”, an idea in which the four professionals agreed, contributing their experience as experts in funeral services. In this era in which we are living, it is important to shed a little light on situations that are already complicated, but which the pandemic has worsened. This is how they all agreed that work on customizing the product to make it more useful both for the client in life and for family members after death, it is essential to adapt to these new needs, in addition to knowing what the new generations are looking for. In this regard, digitalization has played a fundamental role, including both the creation of digital spaces that allow goodbyes and the creation of personalized social wills that give the user the security that the person on the other side will receive it at the right time. In short, in the area of death the communication between all the actors in the funeral sector it is vital to offer the market new formulas that cover the moment of loss of a loved one.

Finally, Ángel Uzquiza thanked all the participants for their presence and encouraged entrepreneurs and startups to enroll in the InsurChallenges and to be part of the Santalucía Impulsa's Insurtech ecosystem.

In the year 2020 we achieved 54 project registrations, of which Bigle Legal, error-free document automation and process digitization software, and 2BePart, the first app in Spain that improves the coexistence of separated families for the peace of mind and well-being of their children, were the winners and, as a result, the accelerated projects. Since 2016, Santalucía Impulsa Startups has accelerated to 22 startups whose projects have been revalued, getting to more than 14.8 million euros of investment, and now the company seeks to accelerate projects for two of the sectors most affected by the pandemic.In the program, we train promotion teams to improve their competitiveness, test your product or service with a new customer segment and we accelerate the growth or scaling of your projects. With their mentors and their specific training program they will be able to co-create and develop a proof of concept ad-hoc for the Santalucía Group and the possibility of establishing an alliance through a collaboration or investment agreement.If you are thinking of joining the InsurChallenges, don't forget that the deadline for the call will remain open until November 21st. Sign up and help us improve all of life's trips!