5/12/2018

Internet of Things: How to innovate thanks to the IOT

The Internet of Things is here to stay. This is demonstrated by data that indicate that by 2020 there will be more than 25 billion connected devices. More and more companies have not wanted to be left behind and have jumped on the bandwagon of new technologies with significant investment in this field. The IoT truly offers infinite possibilities. Today we talk about how to innovate with IoT.

What is IoT

The Internet of Things or IoT is the interconnection between devices. This interconnection allows the transfer of information without the need for human intervention.

The very definition of IoT already gives us an idea of the number of possibilities offered by this technology. It is therefore a great ally of innovation.

How to Innovate with IoT

Although IoT has endless fields of application, it represents a great revolution in the business world. For businesses, the use of IoT devices brings great business opportunities. In addition, it involves a series of internal advantages, such as increased productivity and cost savings. But the most important thing is that it allows the creation of new business models, so that companies can compete in areas that until now they had not been able to enter.

The possibilities of innovating with IoT in companies exist in several areas. One of the aspects in which it is most used is in assembly and supply lines, but innovation with IoT is also gaining great importance in the point of sale, improving the customer experience.

Without a doubt, it allows innovation in the most important field of all: the product and service development, who can currently benefit from technologies that until a few years ago seemed like something from a very distant future.

Tips for Innovating with IoT

Although IoT offers many possibilities, it is true that there are a number of Aspects that we must consider At the time of innovate using the Internet of Things.

Thinking about the customer: What does your customer need? It's not about having the latest technology, but about offering something to your customers that really works for them.
Focus on the product: Although the IoT offers endless areas in which we can innovate, we must not forget that what brings us benefits is the sale of our products and, therefore, we cannot ignore innovating in them.
Take advantage of omnichannel: One of the great consequences of IoT is that customers don't find us through a single channel, but can reach us through several, and even in combination. It is therefore important to manage omnichannel and interact with the user correctly through the different possibilities.
Analyze the data: IoT and Big Data go hand in hand, as the interconnection between devices makes it possible to collect a large number of data. However, the data itself is worthless, it is necessary to analyze it and make decisions about how it can be useful to us. Data analysis is a key factor when it comes to innovation.