Intrapreneurship in Santalucía: a recognized success

The second edition of the Acceleration Program Santalucía IMPULSA It's here! This year has been full of new features, including a Entrepreneurship program for employees of the Santalucía Group, “Santalucía ENCOURAGES employees”, a program for incubating projects and developing entrepreneurial skills that offers them the opportunity to develop ideas that generate new business models.

This program is already under way and from the outset it has been a real success, since as soon as the call opened, the first registered participants. Of all those enrolled, those who will be able to participate in the program have already been selected, who have already set to work. Until February, these Intrapreneurs they will work as a group to build their Minimum Viable Product. In addition, the best will be able to access the Master's degree in entrepreneurship and startups from Santa Lucía And will participate in the Demoday Of the month of June together with the rest of the startups in the program Santalucía IMPULSA.

At this point, the entrepreneurs have already had their first workshops and mentoring sessions:

Last November 13th Alicia Chavero, Innovation Director & Founder at The Crew Concept, gave the first workshop of the program, and did it on Design Thinking in Empathy/Ideation, complemented the next day with the first mentoring session based on Disruption of ideas and the work plan.

The second workshop was held this past Monday, the 27th, given by Carlos Cendra, Consultant and Startup Mentor at Cink Emprede. Who conducted a session of Value Proposition with the CANVAS model. In the mentoring of the next day the entrepreneurs generated the value proposition of their projects.

But the most innovative employees of Santa Lucía they still have a long way to go. They still have 4 training workshops ahead of them with their corresponding mentoring sessions, in which they will learn to conceptualize their projects, traction and marketing channels, different business models, and to prepare impactful presentations and create a powerful Elevator Pitch. With all this, you will be ready to defend your project in the Demo Day on February 22nd of 2018.

All the company's efforts in this innovation program have already been recognized. Last November 24, there was Nominated in 3 of the ideas4all award categories at the Innovation Hub event: Best Transformative Innovation, Best Management Team and the ideas4all Innovation Award 2017. The company was awarded the latter, thus recognizing all its dedication to the IMPULSA program.

“I am proud to receive this prestigious award. For us, it is another incentive to continue improving and to increase the success of previous editions. Being able to link the startup acceleration program with the entrepreneur program for employees is a very enriching experience because it closes the entrepreneurial cycle that Santa Lucía started last year. In addition, it consolidates our position in favor of transformation and open innovation,” he said. Ángel Uzquiza, Director of Innovation at Santa Lucía and Director of the Program Santalucía IMPULSA, who also participated as a speaker in the round table “Talent in search of companies”. In it, I highlighted the importance of including concepts such as Collaborative Innovation, the Employee Journey And the employer branding In company strategies.

Without a doubt, the program has already achieved great achievements and we are confident that it will achieve many more. In addition, the award ideas4all innovation 2017 It is another incentive for the entire team to do their best and to continue working for innovation.

You can read the following article if you want to know more about Intrpreneurship what benefits does it bring to companies.