Intrapreneurship: What is it and what benefits does it bring to companies?

Surely by now you are well aware of what the entrepreneurship, but you might not be as familiar with the Intrapurrecy, a new trend that is increasingly being talked about among companies. In 1985, researcher Gifford Pinchot introduced the term”Intrapreneur” to define those people who have the characteristics of entrepreneurs, but who, unlike them, carry out their project under the support of a company. In other words, they combine both worlds: they want to develop their creativity, but at the same time they feel identified with the company and do not want to abandon it. Having figures of entrepreneurial spirit within organizations therefore implies important profits for these:

Motivation

The possibility of developing new projects is a great way to keep our work teams motivated, and therefore involved in achieving the company's success.

Innovation

Contemplating all ideas, including those that come from employees, is the way to innovate in the company and thus put yourself in the Avant-garde in the face of competition.

Efficiency

Innovation involves making the work processes followed in the company more effective. With simpler systems and more modern techniques, which in the long run translate into a increased productivity. Obsolete practices are abandoned and new tools are introduced that allow Optimize times dedicated to each task.

Imagen

Intrapreneurship is an attractive practice for society in general, since it denotes that the company invests in its employees, which implies that talent is attracted to it and Improves perception of our customers, thus making it attractive to future customers.

New businesses

Of course, the main benefit involved for a company to bet on Intrapreneurs is the possibility of launching new lines of business, since Intrapreneurs they have the ability to detect new products and services that serve as a springboard for the company to enter new markets or niches. Finally, it translates into new sources of income.As we see the Intrapurrecy brings significant benefits for companies, but they should not forget to reward Intrapreneurs.

Success stories: Entrepreneurship at Google

This symbiosis company-employee it's not just a theory, it's becoming more real, so much so that big companies like Google they already dedicate 20% of their time to creating their own and innovative projects that help the company grow. These ideas are then presented to management to obtain funding, however, without formal frameworks or strict deadlines to meet. As a result of this initiative, projects such as Gmail, Google News, driverless cars, Google Glass, Google AdSense... Gmail was a real revolution in the world of email and its creators said that they started with Gmail as an internal experiment in Google to manage the number of e-mails they exchanged. But the internet giant is not the only one betting on this practice. There are many examples of large companies that are already promoting it. For example, 3M encourages its employees to propose new businesses, IBM asks employees, customers, stakeholders and investors to make suggestions for possible business areas in which the company is not present and may have a great future, and Shell created an entrepreneurial team responsible for exploiting, profiling and improving ideas, with a committee of entrepreneurs responsible for evaluating and financing the best projects. Do you know any other company that is committed to entrepreneurship? How do you like this practice?