The latest additions of senior startups to the Insurtech Map of the insurance sector

Santalucía Impulsa, the Santalucía Group's Entrepreneurship and Open Innovation ecosystem, launched last December the third Insurtech Map of the Spanish insurance sector. And one of the conclusions drawn is that the Insurtech sector has reached the end of a first wave of innovation where there has been an explosion of new ventures.Of all the initiatives that have emerged, today we highlight those belonging to the branch of Senior/Silver Economy. Older people are key players in the economy and their role is fundamental. We are talking about a market with immense and growing potential. And many Spanish startups have a clear vision and mission to make life easier for our elderly and their families. Below, we detail some of them.

Adsenior

Adsenior It is a platform that Connect experience with startups, SMEs and large companies. This is the point of union between senior professionals with extensive experience and companies that need to have high-level profiles for specific projects. This is how Adsenior allows you to hire for hours, days, weeks or projects to the most appropriate profile, guaranteeing both the company and the senior that both parties will be insured during the agreement.

Bleta

Bleta It's a tablet designed especially for the elderly. It is simple, convenient and intuitive, and its objective is to revolutionize the technology sector for seniors and close the digital divide. The Bleta device is completely adaptable and comfortable, and it's all included: tablet, case, charger and touch pen. In addition, it has an elegant design, a simple and very intuitive interface and a rich selection of apps designed specifically for the elderly. It even has health and cognition applications. Thanks to Bleta, seniors can easily communicate with their loved ones, be entertained on their own or with other people with lifelong games, develop their neurocognitive abilities and much more. Bleta's mission is to break the digital barriers that many older people face when using current technology, meaning that these people can access technology as easily as younger people do.

Ima Contigo

Ima Contigo It is the first platform to offer a plan of organized monthly medication and home pharmaceutical service through telephone calls with professionals and the shipment of products. How does it work? It's very simple. Once the user has registered, Ima professionals look for the pharmacy that best suits their needs; from there a pharmacist will go to the pharmacy, organize the corresponding medication and send it to the user's home. Currently Only 1 in 2 patients takes medication correctly, that is why the purpose of Ima is to offer a free service that promotes people's autonomy and provides resources that help them to follow medical treatment more easily. IMA works both for people who are undergoing long-term treatment or who have problems organizing their medication, and for those who are in charge of a dependent person or care for an elderly person. In short, Ima Contigo is the first service that integrates specialized pharmacists, medication organization, doorstep delivery and personalized follow-up.

Kangu

Kangu is a professional caregiver service adapted to the needs of the elderly, children and people who are sick or functionally diverse. For all of them they offer support and active care. Thanks to the collaboration with Savia, Kangu offers, on the one hand, telemedicine services and 24-hour in-person medical care, as well as video consultations, medical chat or calls. And, on the other hand, it provides the Winncare hospital and therapeutic products, including hospital beds, mattresses and cushions. Kangu professionals ensure the safety, health and well-being of the people in their care, becoming the best support. In addition, they handle all hiring procedures, whether by the hour, day or long term, depending on the needs of each individual. In fact, the Kangu team is made up of social work professionals who believe in Person-Centered Care Model. The company seeks the best fit between the caregiver and the person who will receive care, thus leading to the creation of lasting relationships based on respect, seriousness and trust.

Kwido

Kwido It's a complete and comprehensive solution for the care of the elderly composed of three flexible modules (Home, Mementia and Health) that are adapted to the needs of each center or company. The data collected by each module or solution are interrelated to each other, creating a complete 360º care solution.The platform brings together functions of telemedicine, teleconsultation, accessible communication, cognitive stimulation, activity monitoring, advanced remote assistance, and much more for the international care market for the elderly. It is recommended for remote assistance companies and SAD, day care centers and residences and Silver Economy companies. In addition, Kwido is a company that is very active in the European research ecosystem in the field of Silver Economy, its application has already been translated into 10 languages with an international presence and they help third parties to design their own eHealth systems.

Mayoralia

Mayoralia is a company dedicated exclusively to search for professionals in the home care sector. It offers internal caregivers, on an hourly basis and for weekends throughout Spain. This is the first intelligent marketplace for hourly housekeeping and cleaning service. Professionals serve people who only need company to those who require special care (medication control, meal preparation, support to carry out various tasks...) .The platform allows you to book in just 60 seconds and in real time with trusted, verified and validated professionals by Mayoralia, who are responsible for legal advice and management. Currently, more than 50,000 workers, all of them meeting certain requirements and with different qualifications, are willing to serve older people with all kinds of needs.

Nutual

Nutual It is considered The new way of owning. Its objective is to make it easier for people to create and access their real estate assets. This technology company offers alternatives to current financial products. It makes it easier for buyers and owners to access to your real estate assets through innovative, fair and transparent solutions. Thanks to new technologies such as Big Data, Artificial Intelligence or Blockchain, at Nutual they identify the best opportunities in an increasingly professional real estate market, reduce costs and offer flexibility and liquidity on assets that until now have been inflexible. Nutual is the perfect solution for offering accumulated liquidity in their homes to owners and new buyers while continuing to live in their homes.

Optimal Seniors

Optimal Seniors It's a actuarial consulting and independent advice specialized in obtaining liquidity for its clients from their real estate assets. It analyzes the customer's economic situation and, thanks to the extensive knowledge of existing products in the market, offers real and tailored solutions. In most cases, the Reverse Mortgage It is the star product of Optimal Seniors, but it also advises on the bare sale of property, the annuity of real estate and the rent with rent for life. With all this, in Optima Seniors are leaders in the Spanish Reverse Mortgage market, with access to the best offers, a team made up of the country's leading legal and financial experts and a Secure, Transparent and Responsible (STR) contracting process.

Seniordomo

Seniordomo offers a revolutionary advanced remote assistance service. Its main objective is to improve well-being and quality of life, increase autonomy and reduce loneliness for older people and their families through high-value technological solutions. With its 24-hour protection watch for the elderly, Seniordomo provides society with affordable and accessible technology that enhances current protection solutions. This is the new technological generation of advanced protection for the elderly that detects risky situations (for example, inactivity, abnormal pulse or falls) at any time and anywhere. The watch is very easy to use and has an ergonomic design. It does not require the user to have a mobile phone, as it is a completely autonomous device. In addition, it allows the family to follow up through the app and receive notifications when something important happens. Seniordomo's values are social responsibility, excellence, the WoW effect, innovation, honesty, commitment, people and teamwork.

Supergrandparents in the World

Supergrandparents in the World (S.A.M) is an initiative that helps retirees and pensioners to have extra income by providing the experience they have acquired during your personal or professional life.Whether in gardening, accounting, mathematics, writing poems or telling jokes (anything goes here), the platform connects experienced and knowledgeable retirees with interested individuals or entities on their skills and experiences, without affecting their pension. The user simply has to create their profile and indicate the services they would like to offer. The company is responsible for giving it visibility and looking for individuals or companies that require their experience. Older people, if they feel empowered, inspire others through their actions, especially young people. This is how grown-ups become 'Super Grandparents'!

Super grandchild

Super grandchild It helps large companies to implement technological education strategies to empower the senior community in the digital world. Therefore, technological inclusion is its competitive advantage. SuperNieto was born as an initiative to connect people through technology, starting with those who need it most. The company is a specialist in implementing understandable and accessible training to teach the elderly to understand and use technology. Specialized training helps older people to gain trust and enter the digital world hand in hand with the Supergrandchildren in the format that best suits their needs, in several languages, online or in person, and always with love and humor. In short, at Supernieto they believe that the elderly also deserve to enjoy technology.

Tucuvi

Tucuvi It's a virtual caregiver based on artificial intelligence and voice technology which achieves continuity of care for the elderly and chronically ill at home. It does this through telephone calls made by a virtual assistant, allowing preventive action. This service of automation of medical telephone conversations through empathetic AI provides accessible, high-quality, patient-centered healthcare.

Vilma

Vilma It's a online community for people over 50 who want to learn new skills, connect with other people with similar concerns and discover new life experiences in a safe and trustworthy environment. This is a marketplace for online classes in real time aimed at older people. Vilma offers classes and courses taught by senior teachers in an online format, live and in small groups to promote interaction. The categories it has and in which it accumulates more than 159 courses are the following:

• Physical Exercise
• Home and Gardening
• Tech
• General Interest
• Communication and Languages
• Health and Wellness
• Social Time
• Art and Creativity
• History and Culture
• Gastronomy

The teachers answer questions about the course in real time, the sessions are recorded and the subscription can be canceled at any time without obligation.

And that's not all! As we mentioned at the beginning of the post, we have mentioned the latest additions to the map, but there are many Senior startups that make up part of the insurtech ecosystem in Spain. Which one would you say would best meet your needs?