Brands that knew how to innovate to reinvent themselves and survive

Some of the most successful companies didn't start out as we know them now, many of them have been innovating over time, sometimes out of a real need for survival. Do you want to know some of the most relevant cases? Today we collect the brands that knew how to innovate to reinvent themselves and to be able to continue competing in the market:

Surely one of the brands that has been on the market the longest, since 1806. However, it was not until 1873 that the first toothpaste was launched, since to date the company was dedicated to Manufacture of soap, candles and starch. When in the 20th century he realized that the future lay in oral hygiene, he focused his innovations on this product line. However, the company is currently responsible for the Palmolive brand.

The one who was once king of telephony was seen on the brink of disappearing with the arrival of smartphones, at which time the motto “renew or die” had to be taken very seriously. In 2013, it sold its mobile division to Microsoft and focused on the development of telecommunications networks. Finally, the company returned to the mobile terminal market and recently launched a reissue of its 3310 terminal. What many don't know is that this is not the company's first reinvention of itself, because when the company was created in 1865 it was dedicated to paper and cardboard production, later manufactured boots and tires, and eventually dedicated himself to the development of mobile phones.

One of the companies that are most at the forefront of innovation took its first steps as seller of fish, fruits and vegetables. However, with the advent of technology, he was able to see an opportunity for the future and completely changed his business model. Quite a success!

Guns, revolvers and pistols This is what this well-known bicycle manufacturer originally produced. However, after the crisis of the World War, the company opted for the manufacture of two-wheeled vehicles, a business to which it later ended up dedicating itself exclusively.

The computer giant took its first steps in the industry with solutions such as watches that would mark the entry and exit of employees in the workplace. After a few years it became the leading PC vendor. However, in 1993 he suffered a crisis that nearly cost him his disappearance from the market, but he knew how to reinvent himself and today he is the number one supplier of solutions for enterprise servers.

This doll has not undergone a single reinvention, but dozens of them. The most recent “Entrepreneur Barbie” which was widely publicized on social networks. It's no wonder, because this time Barbie created her professional profile on LinkedIn and spoke with influencers on Twitter through the “BarbieChat”. An example of adaptation to today's society!

How many years have we been drinking Coca Cola? How many times have we heard how harmful it can be to our health? However, in the beginning it was not a soft drink, but a syrup which reduced digestion problems and provided energy. It was not found in stores either, but it was sold in pharmacies. However, the brand was reinvented to be sold to all audiences in bars and cafés. Quite a turn of business!

The well-known queen of jewelry has undergone many transformations for us to have breakfast with diamonds, because in the beginning she was a simple stationery, later marketed porcelain and eventually launched his first jewelry firm. An example of innovation or a complete reinvention of business?

Another of the companies that has reinvented itself the most over time. Although his most recognized innovation came hand in hand with the Nintendo Wii and today it continues to offer consumers products that they are passionate about, the company has had all kinds of businesses since it began Trading playing cards, such as a taxi company, a hotel chain and a food company.

The increasingly well-known Spanish smartphone manufacturer got its start in the market with USB sticks personalized until he decided to enter the world of smartphones and managed to conquer the market.

As we can see from these examples, the innovation in companies is more than necessary, both to adapt to the market and, sometimes, even to survive. If we don't innovate, not only do we run the risk of becoming obsolete overnight, but we also lose the opportunity to reach new markets.