What book to give to an entrepreneur this Christmas?

Los Books for entrepreneurs They are like guides of Inspiration for success. Possibly that friend who has decided to start a business recently needs sources to be inspired to help guide his path, answer his doubts and offer him innovative approaches to business. That's why we come with a list that will help an entrepreneur avoid failures and be inspired by the experiences of others to face their journey with the best decisions.

| You may be interested in: 5 essential books for entrepreneurs

10 books to give to an entrepreneur this Christmas

1. The Blue Ocean Strategy (W. Chan Kim, Renée Mauborgne)

The blue ocean strategy is a systematic approach that makes competition lose importance, that is, that the business to be created is designed in such a way that the existence or absence of competition is not relevant.In today's saturated markets, direct competition produces so-called “red oceans”, spaces stained with the blood of rivals. And although most companies compete in them, this strategy offers every time less chance of generating profitable growth. Blue oceans, on the other hand, could be defined as new untapped market spaces that are ripe for growth.The Blue Ocean Strategy is a book based on a study of 150 strategic movements that cover a period of more than 100 years and 30 industries, where the authors show that success is not achieved in battles fought with competitors, but in Creation of blue oceans, safe market spaces ready to grow.

2. Running Lean (Ash Maurya)

In an unprecedented era in terms of opportunities for innovation, Ash Maurya features in this book How not to fail by wasting too much time, money and effort developing the wrong product.The author teaches create a systemic process that helps to quickly test new product ideas and increase the chances of success, making the book an effective guide. Thanks to a disciplined and rigorous method, Ash Maurya book teaches:

• Detect problems worth solving and then establish the solution.
• Involve customers throughout the product development cycle.
• Test the product using short and fast iterations.
• Find Early Adopters.
• Put pricing to the test.
• Decide what elements should be included in version 1.0.
• Maximize efforts with speed, learning and focus.
• Iterate until the product/market fit is achieved.

In short, Running Lean It's a very useful tool for entrepreneurs, for those who already have a product and want to multiply their chances of success or for anyone who is interested in creating a business. Do you know The 5 books you should read before setting up your startup?

3. Change the chip (Chip Heath, Dan Heath)

The Heath brothers, specialists in organizational behavior, explain to us how to align two brain mechanisms: easy changes and extremely difficult changes, or in other words, how to make changes more pleasant for us and obtain better results from them. Why is it that we suffer from a natural resistance to change? Why is it so hard for us to break out of our daily routine, our habits and habits? According to psychologists, there are two different decision-making mechanisms in our brain:

• El rational, which is logical, strategic, reflective.
• El emotional, which is intuitive and impulsive.

We could say that our rational brain is firmly opposed to any change in routine, while the emotional brain yearns to always have new challenges. Chip and Dan summarize in Change the chip decades of research in psychology, sociology and other scientific disciplines to explain how to align these two brain mechanisms, both equally important, to obtain better results from them and to be able to effect transformative change in life.

4. Steve Jobs: the biography (Walter Isaacson)

The definitive biography of Steve Jobs, the founder of Apple, written with his collaboration, is a story full of Teachings on innovation, character, leadership and values. It tells how Jobs managed to become an inspirational figure not only in the field of technology, but also in entrepreneurship. The book is based on more than forty interviews conducted with Jobs over two years, in addition to interviews with more than one hundred family members, friends and competitors. Isaacson had exclusive access to the life of Jobs, who did not ask to have any control over the content and renounced the right to read it before it was published. The main message is how his tenacity and perseverance led him to become the most recognized businessman and magnate in the world and one of the most successful men in history, so he is a perfect example of motivation and perseverance are essential to meet the proposed objectives. “I am convinced that half of what separates successful and unsuccessful entrepreneurs is pure perseverance” is one of the tips he shared with everyone.

5. The Purple Cow: Differentiate Yourself to Transform Your Business (Seth Godin)

This book by Seth Godin, the Marketing Guru, talk about the need to differentiate yourself from the rest and stand out in order to get off the ground and keep the business being undertaken up high, especially through marketing. It provides the author's particular point of view and opinions on the role of marketing in organizations, making the fact of turning products into different and transformative products more important than the product itself. Inevitably, the saturation of the media and the consumer's mind causes many products to They become invisible in this nebula of options. For this reason, and to prevent this from happening, we must Make it extraordinary, differentiate it. And what's more extraordinary and different than a purple cow? Cows are all the same, but a purple cow is something that attracts attention, forces you to stand, look and even wonder. It's something exciting, different, something that can't be forgotten. And most importantly: it's inherent, it's part of the product since his birth.

6. Talent is never enough (John C. Maxwell)

John Maxwell, an expert in leadership, presents in this work 13 key pieces to be successful in a new project. Achieving this success is not easy at all, but the author guides the reader to achieve it. The fundamental idea is that those who achieve success do not do so only because of their talent, but that true success depends on, among other things, preparation, initiative, character, practice and the desire to learn. In other words, to be a successful person, one must take into account one's personal talents and work on them, squeeze them out and make the most of them. In short, whoever aspires to stand out from the rest of the talented people must make 13 personal decisions that allow them to take advantage of their personal talent. You can be talented and not achieve your full potential, or you can take advantage of that talent to stand out.

7. Finance for entrepreneurs (Antonio Manzanera)

Find funding to turn an idea into a business It is one of the most complicated parts of entrepreneurship, because not everyone who undertakes is an expert in finance. Seeking capital for a start-up company not only requires a solid business plan, but also of basic notions and knowledge that allow the entrepreneur to carry out a sensible financial planning, close investment agreements on terms that are advantageous to their interests and offer security and trust to the investor. In this book, Antonio Manzanera teaches, when a company is created, everything necessary to raise capital, providing a basic training in finance with the aim of teaching everything necessary to keep the company afloat for the first few years. How to get funding, how to create a business plan, what venture capital is and the keys to good negotiation are some of the topics it deals with Finance for entrepreneurs, and the thing is that Controlling certain financial concepts is always a good thing to avoid compromising the company's profits.

8. Elon Musk: the businessman who anticipates the future (Ashlee Vance)

Elon Musk is the entrepreneur who is behind the most innovative companies from sectors such as automobiles, aeronautics or energy, with which he is managing to turn into reality what until recently was nothing more than science fiction. Ashlee Vance managed to enter her world to tell the true story of Musk's rise to the top of the business world, a man who, without a doubt, has revolutionized the American industry and has broken all the limits of innovation.Three of the book's main ideas Elon Musk: the businessman who anticipates the future They are:

• The key is to ask the right questions.
• How to meet your goals the Elon Musk style.
• Bring all your work together under one big goal to have the greatest possible impact on the world.

More than an inventor, a thinker or a genius, as many have considered him because of his career, Elon Musk is The perfect example of the entrepreneur which has been able to change aspects of daily life that no one could have imagined. If he has been able to do it, why haven't others?

9. How to Win Friends and Influence People (Dale Carnegie)

How to Win Friends and Influence People It is one of the First bestsellers Self-help publications. It was written by Dale Carnegie and first published in 1936, and has managed to sell more than 15 million copies worldwide. Dale Carnegie wrote this book with the purpose of being a supplement to his course on public speaking and human relations, and he never imagined that it would become a bestseller and that people would I would read, criticize him and live by his rules. The book advises on how improve the degree of influence we have on people who are all around us, whether they are co-workers, customers or suppliers, which is a fundamental quality for those who plan to undertake a project. Dale Carnegie is considered one of the unavoidable authors when looking for books for entrepreneurs and future leaders.

10. Mission to undertake: The 70 habits of successful entrepreneurs (Sergio Fernandez, Raimon Samso)

Sergio Fernández and Raimon Samsó bring together in this book the 70 habits that turn people into successful entrepreneurs demonstrating that this depends more on attitude, mentality and, above all, habits, than on the knowledge acquired at any university. The labor market is experiencing a real revolution in which stable jobs are disappearing, forcing workers to to reinvent yourself and to adapt. In this context, more and more people choose to undertake, however, often they do without the necessary attitude, knowledge and commitment.Fernández and Samsó help the reader to understand that entrepreneurship is not a way to earn money or just another job opportunity, but rather it is a personal transformation, a mission that gives meaning to life and a way to offer value to other human beings.The latter is considered a book for the heroes of the 21st century: entrepreneurs.

Tell us which one is your favorite and help us complete the list!