Innovation dictionary for beginners

It consists of defining who the customers of your business are to establish the company's strategy. You need to know the consumer of your product or service intimately, and analyze their personality as a customer, their tastes and preferences.

Customer segmentation has always been analyzed in the business model as follows:

• Behavior: routines, hobbies, habits, etc.
• Psychographic: personality, character, attitudes, and others
• Demographics: income, age, marital status, etc.
• Geographic: related to a specific geography, be it a country, a city or a region

La cybersecurity or computer security is the practice used to protect equipment, networks, software applications, systems and data from potential digital threats or cyber threats.

All organizations have a responsibility to protect data to maintain customer trust and comply with regulations. To do this, they use a series of cybersecurity measures and tools that protect sensitive data from unauthorized access. This practice is also used to prevent interruptions in business operations due to unwanted network activity.

Organizations implement cybersecurity by optimize the digital defense between people, processes and technologies.

In general, implementation refers to the execution or implementation of all activities and tasks corresponding to business plan to make the business a reality.

Design Sprint It's a product development methodology efficient that allows you to build and test a prototype in just five phases or days through co-creation workshops.

It is considered an agile methodology, and its origin is in Google's offices. Specifically, in 2010, Jake Knapp designed and devised this new way of testing ideas and accelerating their implementation. Later, in 2018, several improvements were introduced to further optimize the process.

This methodology helps companies to design and develop products in short and iterative cycles. It is a process that seeks the ideation, prototyping, testing and refinement.

Based on a series of well-structured steps, Design Sprint allows us to compress months of validation of a business idea into just one week, in order to discover the strengths of an idea, as well as the difficulties or challenges it presents. This is why it is said to be especially useful when it comes to minimize risks, solve simple problems, study the viability of a new process or obtain relevant data.

El Design Thinking is the most effective method for achieving innovative ideas that conquer the market. It means Design Thinking, and it is very suitable, since it uses the abilities and abilities of designers to create what the market demands. It has five phases: empathize, define, ideate, prototype and evaluate.

La digital transformation can be defined as the integration of new technologies into all areas of a company to fundamentally change the way in which it operates and provides value to its customers. The objective of this is to optimize processes, improve efficiency and competitiveness, offer new added value, manage risk and discover new business opportunities. Digital transformation will always be linked to business objectives and strategies.

The best way to define ecommerce is to translate it directly, it means ecommerce, and this is the name of the exchange of goods and services between a buyer and a seller carried out through electronic means such as a website.

El Elevator Pitch It's a short introductory speech, usually 30 to 60 seconds. In it, an interlocutor presents your project in a basic and summarized form and emphasizes its strengths and the problem it solves.

The speech can be about a project, a product, a service or a company, and the objective is Convince the other person, who is usually a potential customer or a shareholder.

The empathy map is a format that seeks to describe the ideal customer of a company through the analysis of 6 aspects, related to human feelings. It can be based on questions that help to understand how to know the customer and how to relate to him. This tool allows you to personalize, characterize and get to know your customer segment.

To carry out the empathy map, the 6 aspects to define about your ideal customer are the following:

• What do you think and feel?
• What do you hear?
• What does it do?
• What do you see?
• What are your pains?
• What are your needs?

Un entrepreneurial or entrepreneur is a person who identifies a need and who, knowing the risks, undertakes the action of organizing the necessary resources to become the creator or founder of a company or business (individually or collectively) in order to solve the need by obtaining a respective profit.

Entrepreneurs have the ability to discover and identify some type of business opportunity. Thus, based on this, they organize a series of resources in order to start a business project.

It is referred to as a innovation entrepreneur; in addition to launching the company, he opens a new business line, his creativity opens doors to other entrepreneurs and other new products.

Commonly, entrepreneurs occupy positions in business projects in which they are responsible for directing and organizing their inception and subsequent operation. In this way, it assumes a series of risks, mostly of a financial or economic nature.