Episode 7

We live in a changing and complex world in which the future is always presented as uncertain. However, there are formulas such as Future design that help us to visualize possible scenarios that we don't know yet.

Future design as a methodology

A good design is one that doesn't leave situations to chance. For this, a series of processes must be executed that will help us to achieve our goals and meet needs of people.

To achieve that design brings value to the development of a project, it must be methodical and allow us to achieve a vision of what can, should or is to come. To do this, in addition, we must keep our eyes wide open, observing and analyzing the evolution and nature of the changes, although always with rigor and relying on Data that gives us keys about possible future scenarios.

How does future design impact the business?

In a “streamlined” world, the Anticipate ourselves and stop reacting to speed What a company intends becomes extremely necessary in order to be able to have an appropriate impact on the business from design. El Future design It is a discipline that is just about that: about creating tools that allow deal better with uncertainties and, at the same time, try to Imagine what the coming times will be like.

At the corporate level, there are many organizations that are introducing this discipline in their strategic plans and in their areas of innovation.

Invited to talk about innovation and future design

So let's talk about Future design and let's do it with specialists who make us dream so that together we can imagine a reality that is not science fiction, but simply what is to come.

This time they are with us Stef Silva and Raquel Lorente.

Stef Silva

It's the founder and creative director of Invisible, a design and research laboratory, where he develops his practice as cultural researcher and future designer. His work is based on a critical approach to the nature of the Design paradigm within the economic context, an approach that allows him to understand its implications and propose possible alternatives to the organizations with which he works.

Stef collaborates with various companies and institutions, helping them to manage complexity by developing visions, narratives and strategies based on sensitivity and the creative processes of art and design.

In 2021, she was named one of the 40 most influential futurists in Spain by Forbes magazine. He currently participates as a postgraduate teacher in various universities and schools, while studying Social and Cultural Anthropology.

Raquel Lorente

Strategic designer and founding partner of Spaces for Creativity. Raquel is a designer passionate about designing futures to make the world more sustainable, more humane, in which we live better with increasingly changing environments.

He spent 13 years of his professional life in Banking, managing digital channels and customer experience; until seven years ago, when she decided to explore other sectors as an independent consultant working in strategic projects in Spain and Latin America from companies such as Movistar, Santander, Cofares, Redsys, Pelayo Seguros, PSN and AtresMedia, among others.