Chapter 4

Innovation and Entrepreneurship

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It is often said that entrepreneurship is something inherent to human beings and their motivation to want to change the world or to do something that no one has ever dared to do before. It is also said that an entrepreneur, in part, is born but that above all one is done and that the key to entrepreneurship is to have the capacity to generate innovative ideas and make them a reality. We will see what the current entrepreneurial landscape is, what are the qualities that entrepreneurs have or how we can increase the chances of success of an entrepreneurial project.

Our experts
Héctor Ibarra
Regional Group Director at Fjord

Dirige una consultora de diseño de servicios, integrada en Accenture Interactive. Durante más de dos décadas, la carrera de Héctor ha estado estrechamente vinculada a la evolución del diseño digital en España, y su labor ha sido coordinar el trabajo de diferentes perfiles, background y nacionalidades diversas, fomentando siempre ambientes altamente colaborativos y basados en el diálogo, como caldo de cultivo perfecto para afinar la creatividad y la excelencia en la ideación y ejecución.

Toni Salom Quetglas
Director of Development at Vecdis

Development Director at VECDIS, a consulting and analysis company that converts information into knowledge to guide innovation in companies in all its forms. We generate tailor-made information solutions based on competitive intelligence and technological surveillance, to control the environment, support decision-making, originate new projects and digitally empower companies, managers and employees. We accompany organizations in their digital and cultural transformation. He is an expert in: structural change management, market research, information management, management consulting, business consulting, project management, data reporting and strategic planning.

Moderator
Ángel Uzquiza
Director of Corporate Innovation of Santalucía