How to draw up a business plan

Elaborate a business plan It is an essential step for every entrepreneur who wants to start a new project or to grow an existing company, and this also serves as a cover letter for any company or startup. But where do you start? How do you manage to arouse the interest of customers and investors? In this post we guide you when it comes to drawing up a business plan or Business plan before starting it up.

1.- Investigate. There is no project without a business plan

The first thing is to analyze the current situation of the market and the sector to which our business belongs. Using the SWOT technique, we will detect what current situation the company or project is in: we will analyze its internal characteristics (weaknesses and strengths) and its external situation (threats and opportunities) through its main competitors. This road map, which does not have to be too extensive, will help us to know the internal vision we have of our business idea, as well as the viability and profitability of the same to be able to communicate it to potential customers or investors and attract their attention.

2.- Set some objectives

In this document, we will collect the key aspects that define our business: the products and/or services we offer, the target audience, what is its differential value proposition, as well as all the relevant information that helps us to present it. Once each of these points has been structured, the goals And the feasible and attainable objectives of our project. It should be done in a clear and accessible way, and also in a convincing way, explaining why our business is unique, since this will help us to find support and funding for its development. It is about detailing the specific goals that we want to achieve in the short, medium and long term and that, in short, will guide the development and growth of our business model.

3.- Design a strategic plan

Once the objectives of our project have been set, it is necessary to define a strategic sales plan which, although it can be complex, will bring us many long-term benefits for the entire company. Through this plan, we will identify what are the steps to follow to meet these objectives, the technological and human tools and resources that we have at our disposal to carry them out. At this point, the estimated costs of production, logistics, organization of the company and the communication and marketing strategy, among others, are included. In addition, daily tasks and short-term actions must be marked, which will help us to monitor continuously once the project is under way and to be able to incorporate modifications and improvements if necessary.

4.- Take action!

We have already prepared our business plan, what is the next step? Review this short guide, share it with your team and make sure it's a dynamic and agile document that reports a clear and concise message And a attractive concept. An essential step to give the green light to our project and to be able to present it to clients, investors, companies or accelerators. Now is the time to open the doors of our business! In short, establishing a business plan is an essential task that can make the difference between success and failure in our business adventure.