The ability to generate ideas or to provide many solutions to a problem that is posed to us often seems like a privilege reserved for the most creative minds. But is the generation of ideas only reserved for those people we consider imaginative people, or is it rather an innate capacity that we all possess? How does creative thinking work and how are great ideas generated? In this paper, we will shed light on these questions and on how our creative mind works.
Carolina has made creativity her main tool for undertaking professional and vital projects. He has worked in large companies in the advertising world (Mrs. Rushmore, TBWA or Saatchi & Saatchi), and little by little he discovered that creativity could be much more complete and have greater meaning in the field of communication. Strategic consultant at Soulsight, where she has worked for ING, Carrefour, IKEA, Pernod Ricard and other great representatives of the IBEX 35. He currently diversifies his talent into several projects. On the one hand, he has started his own project, Spinoff, where he applies his knowledge and strategic and creative vision to accompany disruptive startups, with digital and sustainable strategies. He collaborates with schools such as the Miami Ad School, where he has directed the master's degree in innovation for 8 years.
Co-founder of Area101, IE Professor, Expert in Innovation and Creativity, he has worked on numerous projects in different industries (Insurance, Banking, Telecommunications...) and provides extensive experience in the field of consulting and innovation.
Pilar has developed her professional career in multinational companies in the technological and publishing sector and in the management of technological startups. He currently leads ideas4all Innovation, a company dedicated to helping companies to transform through collaborative innovation, relying especially on the ideas of the different interest groups that surround an organization.
