Episode 10

Death is a mystery and at the same time a familiar and everyday phenomenon which we all have to face. We don't know when and how it will happen, what will be the cause or what happens next; however, at the same time, during our lives we participate in Experiences close to the final farewell of different people with whom we have shared experiences, whether they are family members, neighbors, friends, co-workers...

The emergence of new and innovative forms of farewell

However, for a few years now we have observed a Paradigm shift on this topic that concerns us today. There are many people who choose different goodbyes, different from all those traditional forms the ones we're used to.

In fact, The insurance and funeral industry is already presenting new farewell proposals that are more in line with the latest wishes of their customers, placing emphasis on personalization of this moment so special. This is already the case in other cultures, where death is perceived as a much more natural process and is even a reason for Celebration of life.

Celebration and farewell to life on All Saints' Day

During these days of the All Saints' Day holiday, death is more present in the collective consciousness, the memory of our loved ones accompanies us and we see how cemeteries and sacred places are visited by a multitude of families who want to remember those people who shared their lives with us.

Today we want to approach the different Types of celebration and farewell to life, since there are numerous innovations surrounding this experience. In addition, we will talk about its extension, both before and after death, related to the new services surrounding it.

What innovations are taking place in the death sector? What can family and friends do to celebrate the life of the deceased? Can I self-manage my burial? What technologies are emerging around the experience of death? Can we become “eternal” or “immortal” in the memory of others? What happens to our digital life after death? These and other questions will be answered by our guests today: we have Lluis Quetglas and Valentina Bevilacqua.

Invited to talk about innovation in the death sector

Lluis Quetglas

Lluis Quetglas is General Manager at Vecdis, former entrepreneur of the InsurTech ecosystem and expert in innovation and business transformation. As CEO of Vecdis, he is responsible for advising large companies in Spain and Latin America on their innovation strategies, providing his knowledge of trends, new technologies and emerging business models to drive digital transformation.

Valentina Bevilacqua

Valentina Bevilacqua, an Italian resident in Barcelona, studied ADE and specialized in Marketing and Project Management. He has worked for more than 10 years for international companies without ever leaving his entrepreneurial spirit, which led her to create Iteralix, the winning startup of the fifth edition of Santalucia, promotes Startups. Among his passions are technology, psychology and female empowerment.