Episode 6

Today, April 21st, we celebrate the World Day of Creativity and Innovation. It is said that creativity is the raw material of innovation and the one responsible for creating new ideas or concepts. For this reason, this capacity is one of the most valued and demanded by companies today when it comes to hiring new talent.

Why is World Creativity and Innovation Day celebrated

In fact, according to a report published by UNESCO on the creative economy, there is a growing need to find new ways to promote economic growth around creativity and innovation as the only ways to make sustainable development possible.

For this reason, April 21 is celebrated on World Day of Creativity and Innovation, a day created with the purpose of highlighting and celebrating creative thinking worldwide as a solution to many of the problems and challenges that currently concern society.

What is creativity and how is it related to innovation?

Pero What is creativity? Creativity could be defined as the ability or capacity that every human being has to arrive obtain new associations between ideas that already exist. And we say every human being because all people have that capacity.

However, like many other capacities, creativity must be trained to achieve a greater number of associations in less time. In addition, these creative processes will be more successful if they have the advantage of being collaborative and carried out between several people with different points of view.

On the other hand, there is a common propensity to confuse the concept of creativity with that of innovation, and although innovation is based on problem solving and uses creative ideas for this purpose, it goes further. Innovation seeks to solve a need, provide a solution and that it generates Wealth over time. And this is fundamental in a society in constant change such as ours. In fact, those companies that are aware of this in anticipation in terms of innovation, will be successful.

Invited to talk about creativity and innovation

Today, Carolina Rodríguez joins us to talk about creativity, innovation and ideas.

Carolina Rodríguez, Strategic Designer Lead and Co-founder of Spinoff, has made creativity its main tool for undertaking professional and vital projects. He has worked in large companies in the advertising world (Mrs. Rushmore, TBWA or Saatchi & Saatchi), and little by little he discovered that creativity could be much more complete and have greater meaning in the field of communication. She is also a strategic consultant at Soulsight, where she has worked for ING, Carrefour, IKEA, Pernod Ricard and other great representatives of the IBEX35.

Currently, he diversifies his talent in several projects. On the one hand, he has started his own project, Spinoff, where he applies his knowledge and strategic and creative vision to accompany disruptive startups, with digital and sustainable strategies.

In addition, he collaborates with schools such as the Miami Ad School, where he has directed the master's degree in innovation for 8 years.