Episode 8

Despite the fact that the Metaverse, this interaction through avatars in virtual worlds, is incipient, it is consolidating itself as the Great tendency to explore by companies that want enhance internal and external relations with their employees and customers.

The power of the metaverse as an innovative trend

Undoubtedly, it is these new trends that emerge from digital transformation that set the pace of global innovation and, of course, those from which you have to get the most out of in the middle of a increasingly hyperconnected world.

In fact, despite the fact that 2022 seems to be the year in which the metaverse will begin to gain strength, according to data from the consultancy firm Accenture, in 2028 this market will represent more than 717,000 million euros, going so far as to reinvent any business model with new ways of monetization.

What role do insurers play in the metaverse?

And, although the concept is still very recent, it has the potential to cover various spheres of life, such as relationships between people, leisure, work or the economy, which is why there have even been insurers that have announced their foray into this area.

The possibilities offered by the metaverse for these companies range from providing a personalized insurance to protect users against possible vulnerabilities until the search
of new insurance services for those familiar with virtual reality.

In addition, at the level of customer relations, this new trend will serve to generate a totally innovative digital experience, reaching levels of closeness that, until now and despite the fact that the digitalization process has already been overcome, have not been achieved.

Guests to talk about innovation and the metaverse

In this episode they are with us Hector Ibarra and Toni Salom Quetglas, undoubtedly two great specialists who will help us understand the importance of the innovative trends coming from digital transformation processes, such as the metaverse.

Hector Ibarra

Hector is Regional Group Director at Fjord, a service design consultancy integrated with Accenture Interactive. For more than two decades, Hector's career has been closely linked to evolution of digital design in Spain and his job has been to coordinate the work of different profiles, backgrounds and different nationalities, always encouraging highly collaborative and dialogue-based environments, as the perfect breeding ground for sharpen creativity and excellence in ideation and execution.

Toni Salom Quetglas

Director of Development at VECDIS, Toni is a digital native of adoption and conviction, eager for information, curious, insatiable and passionate about new disruptive technologies. Toni listens to and analyzes the signals because, although weak, they tell us what the future will be and identify the disruption that will affect his company and his sector.

In addition, since 2005, Toni has been developing his professional career in the field of intelligence, and his goal at Vecdis is to help clients to be competitive. For this purpose, it uses the system of observe, predict, anticipate and act to neutralize market movements, competitors, maximize opportunities and minimize risks.